How To Select The Appropriate Media?
There is no
‘best communication method’. The method of communication may be chosen after
considering the following factors
How much does it cost?
Electronic
media cost a lot and may not be afforded by an organization whereas face to
face discussion does not involved any cost
How fast should be the communication?
Oral
communication is always faster than written communication. Moreover, with the
advent of electronic media large message can be transmitted over large
geographical areas in the minimum of time
How much information is to be transmitted?
Written communication
may be more suitable when dealing with loads of information
What is the importance of feedback?
In
organizations where employees’ feedback is an integral part of decision making.
Oral communication may not be the most important form of communication
Do you want a permanent record of information?
Written
communication is most suitable form of communication when a permanent record of
the message has to be kept. For example, an employee contract records the terms
of employment
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